One-Price Selling Requires Value Demonstration
Dealer e-Process offers car dealers up to 8 pricing fields on car listings. It’s pretty clear the one-price retail model will continue to grow each year for the foreseeable future. Whether or not it...
View ArticleThe Facts on Asking for Additional Information in Lead Forms
Recently, an article emerged stating that all optional fields should be eliminated from lead forms. This, according to the article, is a primary issue impacting conversion. That kind of information can...
View ArticleTaking the Lumps Out of Monthly Data
No sooner were the books closed on June 2014 when the excuses started coming out about last June being more favorable and not strictly comparable to this June, as well as comparisons of June to May....
View ArticleLocate to Order : Giving Consumers the Ability to Locate Their Vehicle of Choice
Online integration between manufacturers and dealers is largely left to Request for Quote systems. However, the vast majority of auto shoppers never complete these forms on any site. This antiquated...
View ArticleThe 1.3 Dealer Myth Destroyed
Perform this Google search – “average shopper visits 1.3 dealerships” – and you will find countless examples of where this myth has been repeated. The 1.3 dealer myth was repeated so many times it...
View ArticleHow Pohanka Automotive Group Dramatically Increased Lead Production
Pohanka Automotive Group is a Mid-Atlantic powerhouse, but last year they knew they could do even better. After a great deal of evaluation, the firm moved their websites to Dealer e-Process. The sites...
View ArticleBMW Dealer Websites, Vehicle Price with Options
BMWUSA.com is a good website, yet the base MSRPs shown for various models and trims are virtually unavailable. For those new to the brand, some explanation is required as to why the lowest priced...
View ArticleFrom Click Path to Questions
Any email form lead from your website should include the click path of that customer’s activity prior to their sending in the lead. It should include all the activity, even if that includes multiple...
View ArticleAchieving Trusted Advisor Status with Dealer Group Websites
By Dennis Galbraith and Maria Espinoza – While consumers have more access to product information, many still find it difficult to understand the differences between competing products across brands. A...
View ArticleThe Reality of Car Buying
Dennis Galbraith, Chief Marketing Officer There are a wide range of reality TV shows about conflicts couples or families go through when shopping for an expensive item (e.g. home buying/remodel,...
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